Porter's 5 Forces model is one of the most important tools for assessing the position of a company in a given market. Porter starts from five forces that influence one's own company. This model was first described in 2008 by Michael E. Porter in an essay. It is described in the [...]
Category Archive: Strategy Tools
PEST(EL) analysis, also known as STEP analysis, is a frequently applied strategy tool used to analyze external environmental factors. The purpose of the analysis is to keep a constant eye on the general conditions influencing the market in order to be able to make well-founded strategic decisions at any time. "PESTEL" is the abbreviation for the relevant and observable market factors in the English language: [...]
The SWOT analysis extracts from the information identified in the strategic audit, the critical strengths and weaknesses of the company, but also the opportunities and threats that limit the company's activity (Cambridge, 2019). Benjamin Künzli defines the tool as follows: "denotes a tool with which strengths and weaknesses of an organizational unit are analyzed and assessed in the context of its environment [...].